Protecting Your Genius.
Everywhere I turn, business owners are talking about trademarks and staking their claim. No entrepreneur wants the goodwill of their company to be siphoned by someone using their trademark or something similar to their brand.
Trademarks allow the owner to create their unique position in what is usually a crowded market and protect their brand against infringement or consumer confusion but what are they really protecting?
Listen as I explain what trademarks really protect. Hint… it’s not just your name and logo.
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Resources and links mentioned in this episode:
About the Own Your Genius Podcast
Join Attorney LaConya Murray each week as she and guest share their entrepreneurial journey, tricks of the trade, and their secrets to getting out of their own way to succeed.
Inspired by her grandmother, the community bootlegger Attorney Murray‘s passion for helping entrepreneurs started early. Today she helps entrepreneurs throughout the country protect their brand, content, and ideas through trademarks, copyrights, and business development.
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Until next week, keep building your business, growing your brand, and owning your genius!